Zefren-M Capsule with Ralph Lauren’s Double RL Launches in Select Stores

 Special-edition product capsule with Diné (Navajo) multidisciplinary artist Zefren-M builds on the Company’s first-of-its-kind approach to cultural collaborations

NEW YORK–(BUSINESS WIRE)–Oct. 29, 2024– Ralph Lauren (NYSE:RL) today launched Double RL x Zefren-M, the second collaboration of the Company’s Artist in Residence program with Diné (Navajo) artist Zefren-M (they/them). In line with the Double RL brand’s 31-year history of showcasing timeless style through heritage craftsmanship and Zefren-M’s own approach to weaving, the capsule celebrates Navajo tradition and culture with designs that blend the old and the new.

Ralph Lauren’s Artist in Residence program is part of the Company’s ongoing commitment to expand its portrayal of America and evolve from inspiration to collaboration with communities that have historically inspired its designs. After its debut in December 2023 with the Polo Ralph Lauren x Naiomi Glasses collection, the program continues to invite artisans practicing traditional crafts to participate in an immersive, mutually-beneficial collaboration with the Company’s creative teams. Double RL’s ethos is grounded in vintage Americana, using high-quality materials and often traditional techniques steeped in nostalgia, making it a natural choice for an Artist in Residence collaboration.

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Source: Ralph Lauren